Video produced for the I Touch Myself Project. This is a stark video, filmed in black and white, featuring ten Australian female artists including Olivia.
The aim is to celebrate the life of Chrissy Amphlett of the Divinyls who died from breast cancer in 2012. It aims to encourage all women to self-examine, to touch themselves.
To keep Chrissy’s dream alive, J Walter Thompson partnered with Chrissy’s husband (US-based musician Charley Drayton), Universal and Sony ATV, to bring together Australia’s leading female singers to reinvent the Divinyls’ hit song as an anthem for early breast cancer detection. The 2014 music video reached over 400 million people worldwide.
The artists featured were Connie Mitchell, Deborah Conway, Kate Cerebrano, Katie Noonan, Little Pattie, Megan Washington, Olivia Newton-John, Sarah Blasko, Sarah McLeod and Suze DeMarchi.
Olivia recorded a press kit to promote the project.
