Six Full Page Promo Ads (Year End)
TO RAISE THE ROOF THIS SUMMER IN PITTSBURGH
No matter how aesthetically pleasing to performer or patron, an outdoor concert is still a very risky venture. Rain. Wind. A stilling heat wave in August Or a brisk stretch in late spring or early fall. It’s enough to send the most enterprising promoter running for shelter.
In Pittsburgh, where the Edward J. DeBartolo Corporation now operates the Civic Arena and promotes many of its own concerts, it’s not a problem (Weather should be the least of a promoter’s problems). In two minutes, an indoor concert can be an outdoor big event or vice versa thanks to the Civic Arena’s huge retractable dome, the only one of its kind anywhere in the world. Two minutes is all I takes for six mammoth steel leaves to rotate and nest outside two stationary leaves by moving along curved rails laid on a concrete ring girder. It provides a magnificent effect.
Pittsburghers recall last September Olivia Newton-John’s Concert at the Civic Arena, it being a special occasion (Olivia’s first concert in the City), the Civic Arena Corporation arranged for fireworks to explode in a truly grand finale.
Concert reviewer Bill Stieg of the Pittsburgh Post-Gazette saw it this way in his next morning’s review: “Then as the crowd applauded Newton-John’s encore, I Honestly Love You, fireworks went off just outside the Arena. It was a splendid finish the explosions lighting up the City skyline with the band blasting out an instrumental reprise of the final song”.
The Civic Arena Corporation extends an opportunity to promoters, agencies and artists to experience its indoor-outdoor capability this late spring, summer or early fall. This is an Open Invitation to raise the roof in Pittsburgh The Civic Arena Corporation will promote, co-promote or lease for events of all kinds.
Contact CAC at (412) 642-1800.