Vic Tanny's goes Physical
Olivia Newton-John’s current MCA album release, Physical, has scored well with those involved in physical fitness.
George Burns, Vice President MCA Canada, reports a highly successful campaign which he ran in conjunction with Vic Tanny’s. For every new Vic Tanny membership, the first 1,000, an Olivia Newton-John album was given to the new member.
It took only a few weeks for the first 1,000 albums to go and now the goal is 4,000 memberships/albums. The Physical album is now fast approaching the platinum mark.